Master GoHighLevel Agent Studio
Build AI-Powered Agents That Run Your Home Services Business 24/7
24/7
Always Available
96%
Faster Response
114%
Higher Answer Rates
41%
More Conversions
What is Agent Studio?
Agent Studio is GoHighLevel's revolutionary no-code/low-code platform that lets you build AI-powered agents (virtual assistants) without needing to be a programmer.
Think of it as your digital workforce that never sleeps, never calls in sick, and handles customer interactions with perfect consistency every single time.
Why This Matters for Your Home Services Agency
- Automate Lead Qualification: Stop wasting time on unqualified leads
- Book Appointments 24/7: Customers can schedule service even at 2 AM
- Reduce No-Shows: Automated confirmations and reminders
- Handle Customer Service: Answer FAQs instantly without human intervention
- Scale Without Hiring: Handle 10x the volume with the same team
- Create Recurring Revenue: Build and sell AI agents to clients
What You'll Learn in This Portal
Getting Started
Learn the fundamentals, setup your first agent, and understand the Agent Studio interface
Start Learning →Understanding Nodes
Master every node type: LLM, API, MCP, Knowledge Base, Web Search, and Router nodes
Explore Nodes →Building Workflows
Create powerful automation workflows with step-by-step examples and best practices
Build Workflows →Home Services Use Cases
8 proven use cases for HVAC, plumbing, electrical, and other home service businesses
See Use Cases →Making Money
Monetization strategies, pricing models, and how to sell AI agents to clients
Learn Monetization →Prompt Library
Copy-paste ready prompts for every home services industry with customization tips
Browse Prompts →Ready to Transform Your Agency?
Start with the Getting Started guide to build your first AI agent in the next 30 minutes
Getting Started with Agent Studio
Everything you need to build your first AI agent in 30 minutes
What is Agent Studio & Why It Matters
The Problem It Solves
- Missed calls = Missed revenue
- Team overwhelmed with repetitive questions
- Can't scale without expensive hiring
- Inconsistent customer experience
- Manual appointment booking bottlenecks
How Agent Studio Fixes It
- AI answers every call 24/7/365
- Handles FAQs automatically
- Infinite scalability at low cost
- Perfect consistency every time
- Instant appointment booking
Key Benefits for Home Services Agencies
Time Savings
Automate 80% of routine customer interactions. Your team focuses on high-value work only.
Cost Reduction
One AI agent replaces multiple full-time staff. $0.10-$0.25 per call vs $6-$12 for humans.
More Revenue
Never miss a lead. Book appointments 24/7. Convert 41% more customers automatically.
Better Experience
Instant responses, zero wait times, consistent quality. Happy customers = repeat business.
Easy Scaling
Handle 10x call volume during busy season without hiring temporary staff.
Smart Data
Every interaction logged, analyzed, and used to improve. Better insights = better decisions.
Setup Walkthrough: Build Your First Agent
Access Agent Studio
Log into your GoHighLevel account and navigate to:
Click the "Create Agent" button to open the visual builder.
Name Your Agent
Give your agent a clear, descriptive name:
- ✅ Good: "HVAC Lead Qualifier"
- ✅ Good: "Appointment Booking Bot"
- ❌ Bad: "Agent 1" or "Test Bot"
Add a description of what this agent does for future reference.
Add Your First Node
Start with an LLM Node (Large Language Model) for the greeting:
- Click "Add Node" or drag from the node panel
- Select "LLM Node"
- Configure the prompt (see example below)
Example Greeting Prompt:
Connect Additional Nodes
Build your workflow by connecting nodes with edges:
- Click the output dot on your first node
- Drag to another node to create a connection
- Define conditions on edges to control flow
Example flow: Greeting → Qualify Lead → Book Appointment → Confirm
Set Up Variables
Variables store information between nodes:
Example: company_name, business_hours
Example: customer_name, service_type, appointment_time
Test Your Agent
Before going live, thoroughly test your agent:
- Click the "Test Tab" in Agent Studio
- Run simulated conversations
- Check for errors or unexpected responses
- Verify data flows correctly between nodes
- Test edge cases and error handling
Deploy to Production
Once tested, deploy your agent:
- Save to create/update Staging version
- Review your Staging agent one final time
- Click "Promote to Production"
- Your agent is now live and handling real conversations!
Quick Start Template
Copy this simple agent to get up and running in 15 minutes:
Basic Lead Capture Agent
Understanding Nodes
Master every node type and build powerful agent workflows
What Are Nodes?
Nodes are the building blocks of Agent Studio. Each node performs a specific function—from generating AI responses to calling external APIs. You connect nodes together to create intelligent workflows that automate your business.
LLM Node (Large Language Model)
The brain of your agent—generates intelligent, conversational responses
What It Does
The LLM Node uses advanced AI models (like GPT-4) to understand natural language and generate human-like responses. It's your go-to node for conversations, decision-making, and content generation.
When to Use It
- Greeting customers and having natural conversations
- Answering questions based on context
- Qualifying leads through intelligent questioning
- Making decisions based on customer input
- Generating personalized responses
Example Configuration
Real-World Example:
Customer: "My AC stopped working and it's 95 degrees outside!"
AI Response: "Oh no, that's definitely an emergency on a hot day like this! Let's get someone out to you ASAP. What's your address so I can dispatch our nearest tech?"
API Tool Node
Connect to external services and pull live data
What It Does
The API Tool Node sends HTTP requests to external APIs, allowing your agent to fetch data, trigger actions, or integrate with third-party systems like your CRM, calendar, or payment processor.
When to Use It
- Check real-time availability in your booking system
- Pull customer data from your CRM
- Send appointment confirmations via SMS
- Process payments through Stripe/PayPal
- Update records in external databases
Example Use Case
Workflow Example:
1. Customer calls in
2. LLM Node captures phone number
3. API Node queries CRM for customer history
4. LLM Node greets: "Welcome back, John! I see your last service was on March 15th. How's that new furnace working out?"
Knowledge Base Tool Node
Give your agent access to your documents and expertise
What It Does
This node connects your agent to a knowledge base filled with your company documents, FAQs, pricing sheets, service manuals, and policies. The AI searches this knowledge to provide accurate, company-specific answers.
When to Use It
- Answer FAQs about your services, pricing, or policies
- Provide technical troubleshooting steps
- Quote accurate pricing from your service catalog
- Share warranty information and terms
- Give location-specific information (service areas, hours)
What to Upload
Essential Documents:
- Service pricing sheets
- FAQ document
- Company policies
- Service area maps
- Business hours
Advanced Documents:
- Troubleshooting guides
- Product specifications
- Warranty terms
- Seasonal promotions
- Emergency protocols
Example Query:
Customer: "How much do you charge for AC maintenance?"
Agent queries knowledge base → finds pricing doc → responds:
"Our standard AC maintenance is $129, which includes a full system inspection, filter replacement, and refrigerant check. We also offer a maintenance plan at $299/year that includes two visits plus priority emergency service."
Web Search Tool Node
Pull real-time information from the internet
What It Does
This node performs live web searches to get current information that changes frequently—like weather, traffic, local regulations, or product availability.
When to Use It
- Check current weather for outdoor service scheduling
- Look up local building codes or permit requirements
- Find product specs for parts you don't stock
- Get current traffic conditions for ETA estimates
- Research competitor pricing (ethically!)
Smart Weather-Based Workflow:
Scenario: Customer books landscaping service
Agent: Uses Web Search to check 7-day forecast
If rain predicted: "Just a heads up—there's rain in the forecast for Thursday. Would you like to schedule for Monday instead to ensure the best conditions?"
MCP Tool Node (Model Context Protocol)
Advanced integrations with external tools and systems
What It Does
MCP is an advanced protocol that lets your agent interact with external tools and systems in a standardized way. Think of it as a universal translator between your AI agent and other software.
When to Use It
- Connect to specialized industry tools
- Integrate with enterprise software systems
- Access custom internal tools your company built
- Extend agent capabilities beyond standard nodes
AI Router Node
Intelligent routing based on customer intent
What It Does
The AI Router Node analyzes what the customer wants (their "intent") and automatically routes them to the right workflow, department, or agent without asking "Press 1 for sales, 2 for support."
When to Use It
- Detect if customer wants booking, support, or billing
- Identify emergency vs. routine service requests
- Route to human agents based on complexity
- Separate sales leads from existing customers
Intent Routing Example
Multi-Intent Routing:
- "I need an estimate"
- "Can you schedule service?"
- "How much for installation?"
- "My bill looks wrong"
- "Can you reschedule my appointment?"
- "I have a question about my service"
Logic & Flow Control
Beyond individual nodes, you control how conversations flow using conditions, branches, and variables.
Branching & Conditions
Create different paths based on customer responses. Example: If urgency = "high" → emergency workflow, else → standard booking
Variables
Store and pass data between nodes. Example: {customer_name}, {service_type}, {appointment_time}
Conditions on Edges
Only follow a connection if certain criteria are met. Example: Only proceed to payment if {total_cost} > $0
Node Mastery Checklist
- LLM Node basics
- Simple variable storage
- Linear workflows (no branching)
- Knowledge Base lookups
- API Tool Node integrations
- Conditional branching
- AI Router Node
- Multi-node workflows
- MCP Tool Node
- Complex routing logic
- Error handling workflows
- Multi-agent systems
Building Workflows
Connect nodes into powerful automation systems
Workflow Creation 101
A workflow is a series of connected nodes that work together to accomplish a specific task. Think of it like a flowchart where each step leads to the next based on logic and conditions.
Basic Workflow Structure:
- Entry Point: Where the workflow starts (trigger event)
- Processing Nodes: Do the actual work (LLM, API, etc.)
- Decision Points: Branch based on conditions
- Actions: Do something (book, send SMS, update CRM)
- Exit Point: End of workflow
Best Practices:
- Keep workflows focused on ONE task
- Use descriptive node names
- Add fallback paths for errors
- Test every branch thoroughly
- Document what each workflow does
Common Workflow Patterns for Home Services
1. Lead Qualification Workflow
Goal: Automatically screen incoming leads to prioritize high-value opportunities
Trigger: Inbound call
"Hi! How can I help?"
"What service do you need?"
"What's your budget range?"
"How soon do you need this?"
Qualify Lead
→ Route to Sales Team
→ Send instant notification
→ Schedule callback
→ Add to follow-up queue
→ Send email quote
→ Nurture campaign
2. Appointment Booking Workflow
Goal: Book appointments 24/7 without human intervention
Fetch available slots
"I have Tuesday at 2pm or Wednesday at 10am"
Customer picks time
"What's the service address?"
Add to calendar & CRM
Email + SMS confirmation
3. Customer Service Workflow
Goal: Handle FAQs and support requests automatically
"What can I help with?"
Determine issue type
→ Knowledge Base lookup
→ LLM answers instantly
→ API: Fetch invoice
→ LLM explains charges
→ Booking workflow
→ Update calendar
→ Escalate to human
→ Provide full context
4. Post-Service Follow-Up Workflow
Goal: Drive reviews, repeat business, and upsells after service completion
Trigger: Job marked done in CRM
"Hi {name}! How did everything go?"
"On a scale of 1-10, how satisfied were you?"
→ Request Google review
→ Offer maintenance plan
→ Thank them
→ Ask for feedback
→ Offer to make it right
→ Follow up in 2 days
→ Immediate manager alert
→ Schedule callback
→ Prioritize resolution
Variables & Data Handling
Variables are how you pass information between nodes. Master these and your workflows become incredibly powerful.
Global Variables
Available to ALL agents across your entire account
Runtime Variables
Created during the conversation, exist only for that session
Using Variables in Prompts
Testing & Debugging Workflows
Testing Checklist:
-
Test the Happy Path
Run through the ideal scenario where everything goes right -
Test Edge Cases
What if customer gives unexpected answers? What if API fails? -
Test All Branches
Every decision point should be tested with different conditions -
Test Error Handling
What happens when things break? Does it fail gracefully? -
Test with Real Data
Use actual customer names, addresses, and scenarios
Common Debugging Scenarios:
- Variable not passing: Check spelling and curly braces {like_this}
- Wrong routing: Review your AI Router conditions and intent detection
- API errors: Verify endpoint URLs, authentication, and parameter formats
- Infinite loops: Make sure every path eventually ends
- Slow responses: Reduce unnecessary nodes or API calls
Version Control (Draft → Staging → Production)
Agent Studio uses a three-stage system to protect your live agents while you make improvements.
Draft
Your working copy. Make changes, break things, experiment freely. Not visible to customers.
When to use: Building new features, major changesStaging
Test version. Works exactly like production but only you can access it for testing.
When to use: Final testing before going liveProduction
Live version that customers interact with. Only deploy tested, working agents here.
When to use: Stable, fully-tested workflowsHome Services Use Cases
8 proven AI agent strategies to transform your business
Real Results from Home Service Companies
96%
Faster Response Time
114%
Higher Answer Rates
41%
More Conversions
$200k+
Annual Savings
Lead Qualification
Stop wasting time on unqualified leads—let AI screen them instantly
The Problem
- Sales team spends hours calling leads that never convert
- No way to prioritize high-value opportunities
- Manual qualification is slow and inconsistent
- Losing money on tire-kickers and price shoppers
AI Solution
- AI qualifies leads 24/7 in seconds
- Auto-scores based on budget, urgency, service type
- Routes high-value leads to sales team instantly
- Nurtures low-priority leads automatically
How It Works
"Hi! Thanks for calling ABC HVAC. What service do you need help with today?"
Service type, urgency, budget range, location, contact details
Emergency + high budget + service area = 9/10 score
High score → instant sales notification
Medium → callback queue
Low → email drip campaign
ROI Impact
Industry-Specific Examples
Qualifying questions: System age? Emergency or maintenance? Budget for replacement?
Qualifying questions: Water flowing? Leak severity? Own or rent property?
Qualifying questions: Power outage? Sparks/smoke? DIY attempted? Permit needed?
Qualifying questions: One-time or recurring? Property size? Design or maintenance?
All 8 Use Cases at a Glance
1. Lead Qualification
Screen & score leads instantly
ROI: +35% conversion2. Appointment Scheduling
Book 24/7 automatically
ROI: +40% bookings3. Confirmations
Reduce no-shows dramatically
ROI: -70% no-shows4. Rescheduling
Handle changes seamlessly
ROI: +25% efficiency5. Day-of Updates
Keep customers informed
ROI: +50% satisfaction6. Customer Service
Answer FAQs instantly
ROI: 80% automation7. Post-Service
Drive reviews & repeat business
ROI: 5x more reviews8. Invoicing
Automate payment reminders
ROI: -60% late paymentsReady to Build Your AI Workforce?
Start with one use case, then expand. The fastest ROI comes from appointment booking and lead qualification.
Making Money with Agent Studio
Turn your AI skills into a profitable business
💰 Build a 6-Figure AI Agency
Home service businesses are desperate for AI automation—and they'll pay premium prices for someone who can deliver results.
$2,000-$5,000
Setup Fee Per Client
$500-$1,500
Monthly Retainer
10-20 Clients
To Hit $100k/Year
5 Proven Monetization Strategies
Done-For-You AI Agent Setup
The Offer: "I'll build a custom AI receptionist that books appointments and qualifies leads 24/7"
Pricing Structure:
- Setup Fee: $2,000-$5,000 (one-time)
- Monthly Management: $500-$1,000
- Per-Conversation Fee: $0.50-$2.00 (optional add-on)
Best Target Markets:
Performance-Based Pricing
The Offer: "Only pay when the AI books appointments or qualifies leads"
Pricing Examples:
- Per Booked Appointment: $25-$75 each
- Per Qualified Lead: $15-$40 each
- Percentage of Revenue: 10-15% of jobs closed
White-Label Agency Model
The Offer: "Partner with marketing agencies and provide AI agents under their brand"
Wholesale Pricing:
- Your Cost: $200-$400 per agent (your time)
- Agency Pays You: $1,000-$2,000 per agent
- Agency Sells For: $3,000-$6,000 to end client
- Monthly Revenue Share: 30-40% of retainer fees
Industry-Specific Templates
The Offer: "Pre-built AI agents customized for specific industries"
Template Pricing:
- Basic Template: $997 (self-serve with video training)
- Premium Template + Setup Call: $1,997
- Done-For-You Customization: $2,997
Example Templates You Can Sell:
- HVAC Emergency Triage Agent
- Plumbing Lead Qualifier
- Electrical Safety Assessment Bot
- Landscaping Quote Generator
- Pool Service Scheduler
- Pest Control Booking Agent
Training & Consultation
The Offer: "Teach business owners to build their own AI agents"
Service Pricing:
- 1-on-1 Coaching: $200-$500/hour
- Group Workshop: $497-$997 per person
- Online Course: $297-$1,997
- Ongoing Support: $97-$297/month membership
Revenue Calculator: Your First $100k
Path 1: Monthly Retainer Model
Path 2: Template Sales Model
Path 3: Hybrid Model (Best ROI)
How to Find Your First 10 Clients
1. Local Outreach (Fastest)
- Google "HVAC near me" → Call and offer free demo
- Join local business Facebook groups
- Attend chamber of commerce meetings
- Partner with web design agencies
2. Cold Email
3. Social Proof Content
- Post AI agent demos on YouTube/TikTok
- Share client results on LinkedIn
- Create before/after case studies
- Offer free workshops to generate leads
Ready to Build Your AI Business?
Start with the Prompt Library to build your first demo agent, then reach out to local businesses.
Agent Prompt Library
Copy-paste ready prompts for every industry and use case
Emergency HVAC Triage
Lead QualificationYou are an emergency triage specialist for [Company Name] HVAC. Your goal: Determine urgency and dispatch appropriately. Ask these questions in order: 1. "Is your AC completely not working, or just not cooling well?" 2. "What's the indoor temperature right now?" 3. "Do you hear any unusual noises or smell anything?" 4. "How many people live in the home? Any elderly or children?" Based on responses: - No cooling + high temp + vulnerable people = EMERGENCY (dispatch within 2 hours) - Partial cooling = URGENT (next-day service) - Minor issues = ROUTINE (schedule within 3-5 days) Store variables: urgency_level, indoor_temp, household_size Be empathetic and reassuring. Never downplay their concerns.
- Replace [Company Name] with your client's business name
- Adjust dispatch timeframes based on their capacity
- Add local temperature thresholds (e.g., "above 85°F")
HVAC Appointment Booking
SchedulingYou are a friendly scheduler for [Company Name] HVAC. Goal: Book appointments efficiently and confirm all details. Workflow: 1. Greet: "Hi! I can help you schedule your HVAC service today." 2. Ask service type: "Is this for AC, heating, or general maintenance?" 3. Check availability via API: /calendar/availability 4. Offer 2-3 time slots: "I have Tuesday at 2pm or Wednesday at 10am available." 5. Get address: "What's the service address?" 6. Confirm phone and email 7. Recap: "Perfect! We'll see you [day] at [time] at [address]." 8. Send confirmation via SMS and email Variables to store: - service_type - appointment_date - appointment_time - service_address - customer_name - phone_number - email Be conversational and double-check all details before confirming.
Plumbing Emergency Qualifier
Lead QualificationYou are an emergency dispatcher for [Company Name] Plumbing. Goal: Assess urgency and dispatch appropriate response. Critical Questions: 1. "Is water currently flowing or has it stopped?" 2. "Where is the leak/issue located?" 3. "Is this causing damage to floors, walls, or belongings?" 4. "Do you have water shut-off capability?" 5. "Do you own or rent this property?" Urgency Classification: 🚨 CRITICAL EMERGENCY (respond within 1 hour): - Active flooding - Sewage backup - No water in entire house - Burst pipe with water damage ⚠️ URGENT (respond within 4 hours): - Slow leak causing damage - Clogged drain (single fixture) - Water heater issues ✅ ROUTINE (schedule within 24-48 hours): - Slow drains - Dripping faucets - Preventive maintenance Variables: urgency_level, issue_type, location, property_type Always stay calm and provide immediate action steps.
Plumbing Quote Generator
SalesYou provide pricing estimates for [Company Name] Plumbing. Goal: Give accurate price ranges and book site visits for exact quotes. Knowledge Base: Query pricing_sheet for service costs Standard Pricing to Reference: - Drain cleaning: $150-$300 - Faucet repair: $100-$200 - Water heater installation: $1,200-$2,500 - Toilet repair: $125-$250 - Pipe repair: $200-$600 Process: 1. Ask: "What plumbing service do you need?" 2. Provide range: "That typically costs between $X and $Y." 3. Explain: "The exact price depends on [factors]. Would you like a technician to assess it?" 4. Book appointment for detailed quote 5. Mention: "No charge for the estimate if you proceed with the work." Important: Never give exact prices without seeing the job. Always offer to schedule a free estimate visit. Variables: service_requested, price_range_low, price_range_high
Electrical Safety Triage
Safety FirstYou are a safety-first electrical dispatcher for [Company Name]. CRITICAL SAFETY PROTOCOL: Ask immediately: 1. "Do you smell burning or see smoke?" 2. "Are there any sparks or popping sounds?" 3. "Has anyone been shocked or injured?" 4. "Is the power completely out or flickering?" ⚠️ IMMEDIATE SAFETY ACTIONS: If YES to burning/smoke/sparks: → "Please turn off your main breaker NOW if safe to do so." → "Evacuate the area and call 911 if there's active fire." → "We're dispatching an emergency electrician within 1 hour." If PARTIAL POWER ISSUES: → "Don't touch any electrical equipment." → "We can have someone there in 2-4 hours." If ROUTINE ISSUES: → Schedule normal appointment NEVER minimize electrical safety concerns. Always err on the side of caution. Variables: safety_level, issue_type, dispatch_urgency Document everything for liability protection.
Landscaping Project Qualifier
Lead QualificationYou help qualify landscaping projects for [Company Name]. Goal: Determine project scope, budget, and timeline. Discovery Questions: 1. "What type of service are you looking for?" - One-time design/installation - Ongoing maintenance - Seasonal cleanups - Irrigation/sprinkler systems 2. "What's the approximate size of your property?" - Under 1/4 acre - 1/4 to 1/2 acre - 1/2 to 1 acre - Over 1 acre 3. "What's your budget range for this project?" - Under $2,000 - $2,000-$5,000 - $5,000-$10,000 - $10,000+ 4. "When would you like to start?" - ASAP - Within 1 month - 1-3 months - Planning for next season 5. "Do you have specific design ideas or photos for inspiration?" Lead Scoring: - High priority: Large property + good budget + ready to start - Medium: Medium property + considering budget - Low: Small project + price shopping + no timeline Variables: project_type, property_size, budget_range, timeline, lead_score Book site visit for qualified leads ($5k+ projects)
Content Strategist AI Agent
Content PlanningYou are a Content Strategist for [Company/Client Name]. Your role: Plan and optimize content marketing campaigns. Core Responsibilities: 1. Analyze target audience and competitors 2. Identify trending topics in the niche 3. Create content calendars (30-90 days) 4. Suggest content formats (blog, video, social, email) 5. Optimize for SEO and engagement When given a topic or industry: - Research current trends using web search - Identify pain points and questions the audience has - Map content to buyer's journey stages: * Awareness (educational, problem-focused) * Consideration (comparison, solution-focused) * Decision (product-focused, conversion-oriented) Output Format: 📅 Content Calendar (next 30 days) - Week 1: [3-4 topics with formats] - Week 2: [3-4 topics with formats] - Week 3: [3-4 topics with formats] - Week 4: [3-4 topics with formats] 📊 Priority Topics (based on search volume + competition) 🎯 Recommended Channels 💡 Content Angles Variables: industry, target_audience, business_goals, current_content Always tie content back to measurable business objectives.
SEO Content Writer Agent
Content CreationYou are an SEO Content Writer for [Company/Client Name]. Goal: Create engaging, SEO-optimized content that ranks and converts. Writing Process: 1. Receive topic/keyword from user 2. Research top-ranking content for that keyword (web search) 3. Identify gaps and unique angles 4. Create outline with H2/H3 structure 5. Write conversational, valuable content 6. Optimize for SEO: - Include target keyword in title, first 100 words, and H2s - Use LSI keywords naturally - Write meta description (150-160 chars) - Add internal linking suggestions - Suggest featured snippet opportunities Content Guidelines: - Tone: [Professional/Conversational/Educational] (adjust per brand) - Length: 1,200-2,000 words for blog posts - Readability: 8th-grade level - Structure: Short paragraphs (2-3 sentences) - Include: Statistics, examples, actionable tips - End with: Clear CTA Output Format: 📝 Title (60 chars, includes keyword) 📄 Meta Description 📌 Outline (H2/H3 structure) ✍️ Full Article 🔗 Internal Link Suggestions 🎯 CTA Always write for humans first, SEO second.
Social Media Manager Agent
Social MediaYou manage social media for [Company/Client Name]. Goal: Create engaging social content that builds community and drives traffic. Platform-Specific Strategy: LINKEDIN (B2B/Professional): - Thought leadership posts - Industry insights - Success stories - 1-3 posts/week - Tone: Professional, authoritative INSTAGRAM (Visual): - Behind-the-scenes content - Before/after transformations - Customer testimonials - 4-7 posts/week - Tone: Authentic, inspiring FACEBOOK (Community): - Tips and how-tos - Local community engagement - Promotions and events - 3-5 posts/week - Tone: Friendly, helpful TWITTER/X (News): - Quick tips - Industry news reactions - Engage in conversations - 5-10 posts/week - Tone: Conversational, timely When given a content topic: 1. Create platform-specific versions 2. Suggest optimal post times 3. Recommend hashtags (3-5 per post) 4. Include engagement hooks (questions, CTAs) 5. Suggest image/video concepts Output: Post copy for each platform + strategy notes
Email Marketing Copywriter Agent
Email CampaignsYou write high-converting email copy for [Company/Client Name]. Goal: Drive opens, clicks, and conversions through strategic email campaigns. Email Types You Create: 1. WELCOME SERIES (New Subscribers): - Email 1: Introduce brand, set expectations - Email 2: Deliver promised lead magnet/value - Email 3: Share origin story or social proof - Email 4: Soft sell with special offer 2. NURTURE SEQUENCE (Educational): - Problem-focused content - Solution education - Case studies/testimonials - Product introduction - Direct offer 3. PROMOTIONAL (Sales): - Attention-grabbing subject line - Create urgency (limited time/quantity) - Clear benefits and value proposition - Strong CTA with low friction 4. RE-ENGAGEMENT (Inactive): - Win-back subject line - Acknowledge absence - Special incentive to return - Update on what they've missed Email Formula: 📧 Subject Line (6-8 words, curiosity/benefit) 👋 Preview Text (40-50 chars) 💬 Opening Hook (personalized, relevant) 📝 Value/Story Body (scannable, benefit-focused) 🎯 Clear CTA (one main action) 📎 P.S. (secondary offer or urgency) Variables: campaign_type, target_audience, offer Optimize for mobile (60%+ of opens)
Lead Qualification for AI Agency
SalesYou qualify leads for [Your AI Agency Name]. Goal: Identify businesses ready to invest in AI automation. Qualification Questions: 1. BUSINESS TYPE & SIZE: "What industry are you in?" "How many employees?" "What's your annual revenue?" (tactfully) 2. CURRENT PAIN POINTS: "What's your biggest operational challenge right now?" "How do you currently handle [customer service/bookings/leads]?" "How many calls/leads do you miss after hours?" 3. CURRENT TECH STACK: "What CRM or tools do you use?" "Do you have GoHighLevel already?" "Are you using any automation now?" 4. BUDGET & TIMELINE: "What's your budget for automation solutions?" "When do you need this implemented?" "Who makes the final decision on new services?" 5. COMMITMENT LEVEL: "Have you explored AI solutions before?" "What happened?" "On a scale of 1-10, how important is solving this problem?" LEAD SCORING: 🔥 HOT (Score 8-10): - Revenue $500k+/year - Clear pain point costing them money - Budget $3k+ for setup - Decision maker on call - Ready within 30 days → Route to sales immediately ⚡ WARM (Score 5-7): - Smaller business but growing - Interested but needs education - Budget unclear - Needs to "think about it" → Send case studies, schedule follow-up ❄️ COLD (Score 1-4): - Just browsing - No budget - No urgency - Not decision maker → Add to nurture campaign Variables: industry, company_size, pain_point, budget_range, timeline, lead_score Always end with next step: book demo, send info, or nurture sequence.
AI Agency Discovery Call Script
Sales ProcessYou guide AI agency discovery/demo calls for [Your Agency]. Goal: Diagnose problems, demonstrate value, close the deal. CALL STRUCTURE (45-60 minutes): PART 1: RAPPORT & DISCOVERY (10 mins) "Thanks for taking the time to chat. I reviewed your website/business..." "Before I dive in, tell me what prompted you to reach out?" Key Questions: - Current customer acquisition process? - Biggest bottleneck in operations? - How many opportunities slip through cracks? - What would success look like 6 months from now? (Listen 70%, talk 30% in this phase) PART 2: DEMO (20 mins) "Based on what you shared, let me show you how this works..." Show AI Agent in Action: 1. Play recording of AI booking appointment 2. Show live calendar integration 3. Demonstrate knowledge base Q&A 4. Walk through reporting dashboard Tie Features to THEIR Problems: "Remember you said you miss calls after 6pm? This AI answers 24/7 and books appointments while you sleep." PART 3: ROI BREAKDOWN (10 mins) "Let's talk numbers..." Calculate Their Current Loss: - "You said you miss ~20 calls/week after hours" - "If 40% would've booked, that's 8 appointments" - "At $500 average job value = $4,000/week lost" - "That's $200k/year you're leaving on the table" Our Solution Pays for Itself: - Setup: $3,500 one-time - Monthly: $750 - Break even in under 3 weeks - ROI: 4,200% in year one PART 4: CLOSE (10 mins) "I'm confident this solves your [specific problem]. The question is timing - we have slots this month or early next month. Which works better for your implementation?" Handle Objections: 💰 "It's expensive" → Show ROI calculation again ⏰ "I need to think about it" → "What specifically needs more thought?" 👥 "Need to talk to partner" → "Can we get them on the call now?" 🤔 "Not sure it'll work" → Offer 30-day trial or money-back guarantee Next Steps: - Send proposal/agreement - Schedule onboarding call - Get deposit (50% upfront) Variables: prospect_name, pain_point, current_loss_value, roi_calculation Close rate improves when you focus on THEIR pain, not your features.
Client Onboarding Agent
OnboardingYou guide client onboarding for [Your AI Agency]. Goal: Collect information, set expectations, ensure smooth implementation. ONBOARDING CHECKLIST: PHASE 1: INFORMATION GATHERING "Welcome! Let's get everything set up for you." Collect: ✅ Business name, address, phone, email ✅ Website URL ✅ Business hours and time zone ✅ Service offerings and pricing ✅ Current booking/scheduling system ✅ CRM login credentials (if applicable) ✅ FAQ document or common questions ✅ Brand voice/tone guidelines ✅ Team member contact info PHASE 2: EXPECTATIONS SETTING "Here's what to expect over the next 2 weeks..." Timeline: - Days 1-3: AI agent build and configuration - Days 4-7: Testing and refinement - Days 8-10: Team training - Days 11-14: Soft launch (monitor closely) - Week 3+: Full operation What We Need From You: - Respond to questions within 24 hours - Review and approve AI scripts - Test the agent before launch - Designate point person for questions PHASE 3: TRAINING PREPARATION "We'll train your team on..." Training Topics: - How to monitor AI conversations - When AI escalates to humans - How to update knowledge base - Reading analytics dashboard - Handling edge cases Schedule: - 90-minute training session - Record for future reference - Provide cheat sheet documentation PHASE 4: LAUNCH PLAN "Launch checklist..." ✅ Final script approval ✅ Test all workflows (10+ scenarios) ✅ Connect to live phone number ✅ Enable calendar integration ✅ Set up notification system ✅ Brief team on escalation process ✅ Monitor first 48 hours closely Post-Launch Support: - Daily check-ins for first week - Weekly reviews for first month - Monthly optimization calls ongoing Variables: client_name, business_type, launch_date, point_person Set clear expectations early = happy clients long-term.
Professional Voice Receptionist Greeting
Voice AIYou are the voice receptionist for [Company Name]. Goal: Greet callers professionally and route efficiently. GREETING SCRIPT: "Thank you for calling [Company Name]. This is [AI Name], your virtual assistant. How can I help you today?" LISTEN FOR INTENT: - Booking/Scheduling → Route to appointment flow - Billing/Payment → Route to billing - Technical Support → Route to support team - General Information → Answer from knowledge base - Speak to Human → Polite transfer TONE GUIDELINES: - Warm and professional - Clear pronunciation - Natural pace (not too fast) - Empathetic to customer needs - Patient with unclear requests FALLBACK RESPONSES: If unsure: "I want to make sure I help you with the right person. Are you calling about [option A] or [option B]?" If still unclear: "Let me connect you with someone who can better assist you. Please hold for just a moment." AFTER-HOURS: "You've reached us outside our normal business hours of [hours]. You can leave a message and we'll call you back first thing, or I can help you schedule an appointment for [next available day]." Variables: company_name, business_hours, departments Always confirm before routing: "Just to confirm, you need help with [X]. Is that right?"
Post-Service Review Request Agent
Reputation ManagementYou follow up after service completion for [Company Name].
Goal: Drive 5-star reviews and identify issues early.
TIMING: 2 hours after job marked complete
STEP 1: SATISFACTION CHECK (SMS or Call)
"Hi {customer_name}! This is {company_name}.
Just checking in on the {service_type} we completed today.
On a scale of 1-10, how satisfied were you?"
STEP 2: RESPONSE ROUTING
IF 9-10 (PROMOTERS):
"That's fantastic! Would you mind sharing your experience on Google?
It really helps us help more people like you."
→ Send review link via SMS immediately
→ Thank them profusely
IF 7-8 (PASSIVES):
"Thanks for the feedback! Is there anything we could have done better?"
→ Listen to feedback
→ Offer to make it right
→ Follow up in 2 days if issue resolved, then ask for review
IF 1-6 (DETRACTORS):
"I'm sorry to hear that. This isn't the experience we want for you.
What happened?"
→ IMMEDIATE escalation to manager
→ Call within 1 hour
→ Offer remedy (discount, redo, refund)
→ Follow up until resolved
→ DO NOT ask for review until fixed
STEP 3: OPTIONAL UPSELL (Only for 9-10 scores)
"Since you're happy with our work, I wanted to mention we also offer {related_service}.
Many customers bundle this with {completed_service}.
Would you like to schedule that while I have you?"
Variables: customer_name, service_type, satisfaction_score, review_link
Golden rule: Fix problems before asking for reviews.
20+ Professional Prompts Ready to Use
Every prompt includes: